Some of my recent
work at IGP
Scaled daily Select membership purchases by 83% by redesigning PDP visibility above main CTAs and building top-of-funnel familiarity on the Home Page, driving an 8x increase in daily PDP additions.
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Reduced Select membership cart drop-offs on Order Summary from 31.1% to 25.1% by designing a targeted removal confirmation modal that highlighted immediate order savings and annual value, driving a ~28% relative lift in Select purchase conversion (11.4% to 14.6%).
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Reduced median checkout time by 33.3% and improved cart-to-payment conversion from 43.72% to 46.11% by combining a redundant 4-step flow into a 2-step mobile checkout.
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Redesigned the gift personalization experience into a single-screen progressive layout, increasing conversion on new multi-input products by up to 14% and cutting completion time by up to 22%.
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Earlier Case Studies from Stack Wealth and Vouch Digital
Designing Safe Haven: Leading the end-to-end design and post-beta redesign of Stack Wealth’s low-risk investment ecosystem
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Replacing manual, sheet-based form creation with highly customizable SaaS form builder that eliminated developer dependency for admins.
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